تعرض طلبة الجامعة للإعلانات التلفزيونية وانعكاساتها على القدرة الشرائية لهم

الملخص EN

This research is descriptive research, which describes the exposure of university students to television advertising and its implications on the purchasing power of them, and the research aims to know the interest of students in the follow-up and watch these ads, and to detect the motives of student’s exposure to them, and determine the methods of display, and know their impact on the purchasing power of students.

the researcher used the survey method (field) to survey a sample of the target audience, and was selected a simple random sample of students of primary studies in the college of administration and economics at the university of Iraq for morning and evening studies, the sample size was (200) male and female respondents, the research concluded to the most important results The following: 1- Students are always interested in watching TV commercials.

2- TV advertising has always been shown to help build the desire to buy goods and services.

3- The research revealed the continued success of television advertising in influencing students' purchasing power.