تأثير التسويق العكسي في التنمية السياحية المستدامة: دراسة تطبيقية على محمية رأس محمد بجنوب سيناء

الملخص EN

The study aims to highlight the role of de-marketing in influencing sustainable tourism development through highlighting the historical development of the emergence of the term reverse marketing, its concept, objectives, and importance, highlighting the meaning and concept of sustainable tourism development and the requirements for its application, with the aim of reaching tourism development standards.

present a case study of Ras Muhammad reserve in South Sinai governorate.

from this standpoint, the study methodology included the use of a descriptive analytical approach based on collecting data, subjecting it to statistical processing, and drawing conclusions from it.

the current study population also consisted of tourists who were likely to visit Ras Mohammed reserve during the summer season of 2023.

the study sample was based on a simple random sample (tourists who visited Ras Mohammed reserve during the past three years).the most important findings of the study are carrying capacity of reserves is not determined, which negatively affects their resources and leads to their deterioration.

insufficient human resources to manage Ras Mohammed reserve, including monitors, observers, assistants, and researchers.

the study recommend improving the quality of roads and providing guidance signs and special laws.

electronic panels introducing the reserve or a display screen that operates for 10 minutes to display the most important instructions and warnings in the event of violations.