التسويق الاجتماعي عبر مواقع التواصل، ودوره في التغير القيمي في مجال العمل الخيري

الملخص EN

The purpose of this research is to highlight the concept of social marketing and shed light on its practical importance at the level of ideas, values, concepts, and actions given by various volunteer associations in the context of contemporary technological innovations in communication.

it also intends to investigate the effect of social marketing on influencing value changes in the charitable work field; social media has evolved into a platform for propagating multiple great ideas and attaining various value goals, making it one of the most important factors in social change.

all of this falls into the social marketing framework, which employs techniques and methodical processes to bring about this change guided by a vision aimed at enhancing people's situations and lives.

given that voluntary charitable activity is a vital field that necessitates marketing efforts, many volunteer associations have quickly utilized these networks in the process of value changes.