اقتصاديات المؤسسة السمعية - البصرية: قراءة في أبعاد التصنيع وفق مبدأ التسويق

الملخص EN

The subject of the study revolved around the economic dimension of radio and television, as they were addressed as media institutions with an economic nature governed by industrial logic.

Therefore, the audio-visual institution will be studied by examining its economic characteristics, then highlighting the costs of producing the audio-visual product that has become subject to the dimensions of industrialization, as well as determining its financing systems.

Let us return to the structure of the markets for audio-visual products that are subject to the principle of marketing.

Finally, we talk about the problems and challenges that the audio-visual institution is facing in light of the current transformations.

Especially the technological and economic ones, which affected the profitability of the audio-visual institution in terms of production and media positioning in the market