الاتصال الداخلي مرآة ثقافة المؤسسة: قراءة تحليلية للعوائق والتحديات

الملخص EN

This article aims to highlight the role of internal communication as a reflective mirror of an organization's culture, values, principles, and the quality of interpersonal exchanges, delving into the essence of internal communication and organizational culture, their constituents, origins, and their respective significance within the organizational framework.

the ensuing conclusions drawn are as follows: effective and transparent communications foster a culture of transparency, collaboration, trust, and propagate organizational values, firmly establishing them in the consciousness of individuals within the organization while enhancing its societal standing.

weak communications serve as indicators of underlying cultural issues within the organization, such as mistrust, miscommunication, information hoarding, and concealment.

organizational culture may either impede or bolster the efficacy of communication, serving as a managerial tool that engages the collective psyche of the organization and reminds individuals of their shared destiny.