تأثير ارتباط نية العملاء الشرائية بالعلامة التجارية بالتطبيق على شركات الطيران: شركة مصر للطيران

الملخص EN

The brand in airline companies is one of the most important marketing guides that enable them to compete comprehensively globally.

this study focuses on focusing on the effective brand image on customers and influencing purchasing customers at Egypt air, where the emirates has been accredited and investigates the problem.

the study.

the study relied on experience/response as an attempt to stimulate customer loyalty to the airline's brand in the hospitality industry, and relied reliably on three of the airline's global characteristics: how unique it is in the world, its credibility, and how familiar the customer is with it.

the study was conducted by surveying the opinions of famous customers on the trends of Egypt air in Alexandria governorate, which was chosen based on a reconnaissance study and has distinctive characteristics from the customers’ point of view.

to conduct the study, a survey form designed for a five-point Likert scale was used.

it was keen to complete the data of the survey forms for the advanced study, based on a partnership of survey forms with 450 individual customers who frequent the sites of the Misr sports cars company in Alexandria, which are the interviews that were conducted during the customer’s waiting period inside the branch, along with providing a written pledge to those responsible for those matters.

company.

the branches reserve customer data, do not provide any descriptive data about the study, and limit themselves to analytical data only.

the study reached a number of distinctive results: the presence of factors for the dimensions of a global image (the extent of the brand’s uniqueness, its credibility, and correlation with the purchasing currency) on the customer’s loyalty to the brand with Egypt air.

through the results reached by the study, the study group presented the most important ones: 1-increase the added value of the brand by weighting all the benefits and advantages it offers the customer compares the price paid through these great benefits to the price they pay he feels that the price he will pay is less than the total interests that concern him (career, Brazilian, avatar)., and for those who are qualified and empowered to provide a service to the brand, provide a comprehensive explanation and train them to be able to give advice regarding the client, because clients wash talent from the world through providers the service, also , it is necessary for companies to focus on creating a distinctive image in the mind of the customer its world, to increase its awareness of the difference between it and the trim marks, does not do the Misr motors company.