الحملات الإعلامية كاستراتيجية لتغيير سلوك العنف في الملاعب الجزائرية عبر الشبكات الاجتماعية: دراسة ميدانية على عينة من شباب مستخدمي صفحات الفاسبوك

الملخص EN

This study aims to know the role played by electronic media in managing media campaigns for social change in behaviors specifically related to violence in stadiums, and to identify the most important effective methods in influencing the power of communication in the media campaign and its ability to persuade, based on the total approaches and strategy of media campaigns in managing issues of violence in stadiums via digital platforms.

our study represents a field research aspect on young people who use Facebook pages because they are more knowledgeable in this field.

after using the survey as a method and the electronic questionnaire as a tool, we monitored through the research study the extent and reality of the impact of media campaigns implemented through Facebook pages on the aggressive and violent behavior of young people.