دور تطبيق برامج تحفيز الطيران على ترويج شركات الطيران للمقاصد السياحية المصرية

الملخص EN

Egypt is making great promotional and marketing efforts to facilitate and develop the tourism process to stimulate demand for the Egyptian tourism product and achieve tourism awareness to increase the number of tourists and convince them of the extent of their needs for the Egyptian tourism product.

among these activities is the intensive promotion of the Egyptian regular and charter aviation incentive program as a type of tourism activation to attract the largest number.

from tourists to achieve the highest return from tourism, the study aims to analyze the role of implementing aviation incentive programs on airlines’ promotion of Egyptian tourist destinations, to achieve this aim, the descriptive, analytical and correlational approach was used.

the study sample included (21) major airline companies along with their branches in the governorates of Egypt.

it included: (200) individuals, divided between a company director (126) and a marketing manager (74), the study sample was also determined by four basic data: (gender, age, educational qualification, and company headquarters), which gives the sample more comprehensiveness.

the study tools included a questionnaire that was applied electronically from the beginning of November 2023 until the end of January 2024.

using the statistical analysis package for the humanities and social sciences, IBM SPSS statistics ver.

25, to analyze the responses of the study sample, the results of the study concluded that the greater the advantages provided by the Egyptian aviation incentive programs and the adherence to the incentive payment dates for airline companies, the more this will help these companies to promote Egyptian tourist destinations and enhance their competitiveness to attract a larger segment of tourists, revive the Egyptian economy in foreign currency, and support the tourism sector during crises, and it is recommended the study included publishing aviation incentive programs in the media in the main tourism exporting countries, provided that they were in their language and on the channels most watched by them.