التخطيط في المؤسسات الإعلامية

الملخص EN

The importance of planning stems from its being a necessary process for confronting the various circuumstances, competitions, constraints and pressures that face Mass Media.

Thus, mass media planning deals with both : the end and the means.

The aim of this study is to explore the process of planning, its importance, its benefits and its various stages.

It also deals with the process of developing a successful work-plan, and clarifies its characteristics and the suitable conditions that ensure its success.

It also deals with the basic principles for preparing a successful plan and highlights the difficulties that confront planning and may, in the process, lead to failure.

Finally, this study defines the most important techniques employed in planning which provide the basic information necessary to mass media management for understanding the practical perception of the bases of successful planninng