المعوقات المدركة لتبني تطبيقات التجارة الإلكترونية في الشركات الأردنية

الملخص EN

The primary objective of this study was to determine perceived obstacles of e-commerce and its effect on ecommerce applications adoption by Jordanian companies.

The study identified the main obstacles in the adoption of e-commerce applications, which include: organizational, financial, environmental, legal, behavioural, and technological obstacles.

The key findings of the study indicated that, in general, the level of e-commerce applications used by Jordanian companies was low, and the main types of application were related to promoting the company and its products.

The adoption levels of application that aimed at providing services and processing transactions were very low.

Also, the findings indicated that the level of ecommerce application used by Jordanian companies was related to perceived obstacles (specifically environmental, organizational, legal, financial, behavioural) stated according to their importance.

Based on the study findings, some recommendations were suggested to overcome Jordanian companies’ perception level of the obstacles of e-commerce applications, and to drive Jordanian companies to adopt e-commerce applications and to ensure the acceleration of the adoption of such applications.