Jordanian consumers' perception towards shopping centers attractiveness

العناوين الأخرى

انطباع المستهلك الأردني تجاه جاذبية مراكز التسوق في الأردن

مقدم أطروحة جامعية

al-Maayitah, Mukhlis Abd al-Hamid

مشرف أطروحة جامعية

Awwad, Muhammad Sulayman Uqlah

أعضاء اللجنة

al-Adayilah, Raid Muhammad
al-Zubi, Fayiz Hamad
al-Khatib, Fahd Salim

الجامعة

جامعة مؤتة

الكلية

كلية إدارة الأعمال

القسم الأكاديمي

قسم إدارة الأعمال و التسويق

دولة الجامعة

الأردن

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2008

الملخص الإنجليزي

-This study aimed at establishing a Jordanian perspective of shopping centers attractiveness through identifying the most important factors that have a significant effect on the attractiveness of shopping centers in the Jordanian context.

Data were collected using a questionnaire consisted of 48 “likert” type items from a convenience sample of 573 respondents.

Independent Sample t-test, one-way ANOVA and Regression analysis were performed to test the stated hypotheses.

Some factors of the proposed model namely merchandise, atmospherics, entertainment, and security were found to have a significant effect on Jordanian consumer's perception towards shopping centers attractiveness.

Furthermore, findings indicated that there were significant differences between Jordanian consumers' perception towards shopping centers attractiveness in relation to demographic characteristics, with the exception of gender.

This study gives shopping centers' management a better understanding of the factors influencing the consumers' perception towards shopping centers attractiveness in Jordanian context.

التخصصات الرئيسية

إدارة الأعمال

الموضوعات

• سلوك المستهلك
• الأردن

عدد الصفحات

49

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-304862