Factors affecting consumers’ adoption of online shopping in Jordan

مقدم أطروحة جامعية

Faqih, Khalid Mahmud Salim

مشرف أطروحة جامعية

al-Khalidi, Firas Muhammad

أعضاء اللجنة

Kanan, Ghassan Jaddu
Yasin, Sad Ghalib
al-Shaykh, Asim A. R.

الجامعة

الأكاديمية العربية للعلوم المالية و المصرفية

الكلية

كلية نظم و تكنولوجيا المعلومات

القسم الأكاديمي

قسم نظم المعلومات الإدارية

دولة الجامعة

الأردن

الدرجة العلمية

دكتوراه

تاريخ الدرجة العلمية

2010

الملخص الإنجليزي

The current research constructs a model for exploring factors influencing consumer's adoption of online shopping phenomenon in Jordan.

A plethora of commonly adopted theoretical model are analyzed, an appropriate model is selected that can be hypothesized as a model of online shopping behavior in Jordan.

Factors hypothetically assumed to influence consumers’ adoption of the Internet as a shopping medium in Jordan were selected from the extensive literature review and pilot studies that have been implemented in the undergoing contemporary research.

The conceptual theoretical framework is based on the technology acceptance model (TAM) which has been modified by adding certain factors that include cultural dimensions of uncertainty avoidance and individualism-collectivism, a set of socio-psychological variables (trust, perceived risk, Internet self-efficacy, and subjective norm).

In addition to factors associated with the basic TAM model (perceived ease of use, perceived usefulness, behavioral intention, and behavioral use.

This study is conducted with a survey of 281 samples drawn from universities and professional businesses in Jordan.

Hypotheses that incorporate all of the variables and the relationships among them are concluded.

Empirical testing of the proposed online shopping adoption framework is accomplished by designing first the appropriate questionnaire that suits the research questions and research hypotheses considered in the current work ; suitability of the questionnaire is pilot tested.

Data are collected through paper-based questionnaire from the subjectively selected population samples.

The collected survey data are used to test each hypothesis developed in the proposed research model.

The results of data analysis confirm that all factors included in the current study have been found to impact the consumers’ behavioral intentions towards adoption of online channel directly or indirectly, with the exception of the cultural factor which is found to have no empirical significance on the online consumer behavior in Jordan.

As well as, perceived risk was found to have empirical influence on the behavioral intention to use online shopping channel in Jordan.

Indeed, the model has explained some 45 % of the variance in behavioral intentions of Jordanian’s consumers towards adoption of online shopping channel for purchase, and this reflects the explanatory power of the conceptually developed model.

التخصصات الرئيسية

التسويق

الموضوعات

• سلوك المستهلك
• الأردن
• التسويق عبر الإنترنت

عدد الصفحات

168

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-307028