تطبيقات الذكاء الاقتصادي في التجارة الإلكترونية في إطار الاقتصاد المبني على المعرفة

الملخص EN

Economic Intelligence has become a new source for economic units in getting competitive advantage and achieving profit through functioning technologies to get the accurate information with high quality value and reliability.

Treatment and diffusion of information in order to reduce uncertainty in the process of making strategic decisions.

One of the most significant fields in applying economic intelligence is the field of electronic commerce for the marketspace are considered a source for value added and a fertile place in getting information and using these information in rational way.

Also knowing the type of competitors, the essence of new digital and physical services and products that can be marketing, and searching for new investments, knowing the sort of present and propable customers, their needs and wants, knowing more profitable services and products.

Also the competent planning of advertising campaigns in order to increase the opportunities of promotion the sales and providing new channels of sales, supplying services and products, improving and distributing them, and decreasing cycle time in reaching these products & services to the consumers.

In other words, the economic intelligence applications in the field of electronic commerce is considered a fertile field to achieve more revenues in the light of knowledge –based economy, which is considered the most expanded, competitive and profitale economy.