انعكاسات إبداع المنتج على تحقيق الحماية للمستهلك : دراسة استطلاعية في الشركة العامة لصناعة الأدوية و المستلزمات الطبية في نينوى

الملخص EN

This study, in its theoretical framework, tackled the product innovation as an independent variable and consumer protection as a dependent variable.

The study aims at diagnosing and analyzing the influence relationship of product innovation in consumer protection and showing the implications and the boundaries of this relationship at the level of the studied organizations.

The public and private industrial sectors in Nineveh governorate have been selected to be the field in which the study is carried out.

The practical framework of the study contains an explanation of the correlation relationships and product innovation effect which is represented by (the development of the current products and producing new product) in consumer protection.

The problem of the study focuses on the extent to which the correlation and the effect of product innovation on fostering consumer protection in a way which agrees the organization objectives that are represented as the social and moral responsibility.

On this basis, the current study is based on a group of major and minor hypotheses related to the existence of significant correlation relationship between product innovation and consumer protection.

In the light of the results analysis, a group of conclusions has been attained; the most important ones are: 1.

There is a significant correlation relationship between product innovation and consumer protection in the studied organizations.

2.

The dimensions of product innovation in consumer protection have a significant effect in the studied organizations.

Depending on the conclusions that have been reached, the study presents a group of suggestions besides a group of suggested studies for the future researchers to complete the current one.