متطلبات تنفيذ نظام الإيصاء الواسع و أثرها في تحسين قيمة الزبون : دراسة استطلاعية لآراء عينة من موظفي معمل الألبسة الرجالية في النجف

الملخص EN

Mass customization is acknowledged as providing a substantial source of differentiation and competitive advantage .

In order to meet their individual needs, todays consumers are increasingly demanding customized goods and services.

In addition , consumer are gradually influence on organization decisions and requesting customer orientation.

The main causes of this trend lie in the increasing saturation of markets and the pressure of globalization on local economies .

Organization are responding to this development by offering mass customization products.

This business strategy allows the fulfillment of individual customer wishes while upholding the efficiency of mass production.

The research aims to investigates the effect of mass customization requirements on customer value enhancement .

The proposed results show that mass customization system has a direct positive effect on customer value dimensions , that is mass customization cases a better understanding and perception of customers needs and wants .

On the other hand better customer value require greate customization Finally the results hold important implication for other future studies and researches .