الكذب المشروع في الإعلانات التجارية

الملخص EN

We have realized the producers in various countries the importance of advertising in its modern sense in the light of efficiency clear to his practice and his marketing, given the ingredients of self-promoted it as one of the most important means of raising demand for goods and services in the stage works its effect in a stage preceding the conclusion of the contract.

The legislator did not realize people do not initially dangers inherent in commercial advertising, but they saw something true, governments saw him bring it targets a factor economic, and individuals they saw as an appropriate means through which access to information and data on goods and services were necessarily hidden from them It was the sociologists credit for highlighting the gravity of commercial advertising to consumers when placed in the hands of biased, or if it were based on hype and exaggeration, or a false or deceptive or misleading, or was intended to profiteering at the expense of the public good, so I rushed legislation developed one by one to customize the advertising business with organizations in the independent view of the increasing need to protect consumers from harmful effects when exceeded its targets It should be noted that it should be the subject of the commercial project and is not contrary to public order and public morals, and not to be false or misleading or deceptive, or which causes the consumer in error, and that also includes sufficient data for a good or service provided and that would create conscious thinking, discerning the will of the works to form an enlightened and is demand for the contract.

However, this does not mean that much desire to achieve consumer protection from damage to commercial advertising false or misleading to the commercial itself, exemplified by work on the marketing of products through various means of influencing the psychological and emotional on the consumer, including reinforcing the tendency to exaggeration in the statement goods and services place the ad.

The appropriate balance between these two things that are assessed lying and deception in the commercial perspective in the light of the contents of these ads from the elements of exaggeration and sensationalism, so it can be said that legal protection does not include only lies and deception.

Consequently, it should be a distinction between lying and deception fuels and illegal one hand, and lying between the project and the excitement that is the essence of the commercial and justified its existence by another, and within the frameworks allowed in such transactions.

which would be a statement of the legal details and organization of the orbit of our research.