العلاقة التفاعلية بين المشاركين في العملية الاتصالية عبر الإعلام الجديد : دراسة تحليلية للتفاعلية في المنتديات الإلكترونية السعودية

الملخص EN

It is assumed that interactivity is the most prominent characteristic of new media, specially the internet where people find it a medium for exchanging information, ideas, and attitudes.

Saudi Arabia is culturally rich, religion oriented, and lacking the means of public discourse.

Internet is the only public medium where people can communicate publicly.

Therefore, it was assumed that the characteristic individual activity is one of active selection from available possibilities and ideology would play an important role in agitating interactivity in three types of discussion sites: Islamic, iberal, and independent.

Content analysis of a sample of discussion sites was conducted and the results revealed that ideology is a very important factor in increasing the interactivity level among internet users.

The results also confirmed the influence of mediating variables such as the number of participants, their genders, and types of supporting proofs.

It was found that arguments using logic, personal experiences and social and traditional quotations were more effective in increasing interactivity.