المفهوم التسويقي الحديث : وجهة نظر إسلامية

الملخص EN

In this article, we have discussed the main stages undergone by the marketing thought until it arrived to its modern concept.

And by sitting those stages in consideration and analysis, we provided some critical comments.

We have tried through which to highlight an important feature in the modern marketing system, which is the change of concepts and principles based on, depending on the economic and social transformations witnessed by the Western societies and crises experienced by the capitalist system.

This what makes it - from our point of view - lacks the consistency and stability.

From that, we have tried to provide an Islamic perspective on marketing, based on the fixed principles of justice and equity, and on general assets find its firm roots in the spiritual, ethical and legislative values of our religion, where we have suggested a definition of the concept of Islamic Marketing.