التسويق في البرامج التلفزيونية الحوارية : دراسة تحليلية لبرنامج opra show

الملخص EN

The research's abstract: After the informative message was a simple one which collects the whole elements by away hit the goals from the direct advertising , when the information are arranged by clear forms & brief phrases about the good.

To this purpose the advertiser has looking for creative advertising forms by the methods & styles in order to offer his goods& ideas in exception of classical ways.

One of these ways is(breaking) the talk shows by all of its kinds& the more significant of these programs is talk shows & its recruitment in order to indirect advertising and the reason behind this is as the researchers says: the talk has been taken the huge transient & spatial spaces in the Arabic space channels which bases on the view point which confirms that the human reaction has based in origin on the talk.

In addition to the advertisers realize that the talks importance in the social; economical & political fields & its direct effect on the spectators souls.

For this reason, he is been taking the talk shows as a method to make his viewpoint arrives to the spectator in a thrilling method.

The good example on this case is "the Oprah winfrey show" which presents a marketing ideas in addition to another ideas like: culturing; entertainment……..etc.

From this point upwards, the researcher has considered to study this phenomenon "the exploitations level of the talk shows is very far on its targets which is planned for them "on this basis; the researcher has many question which she tried to answer like: 1.

The type of the marketing ideas in the well-known talk show "the Oprah wifnrey show" 2.

The kind of the commercial campaigns circulated by this program.

3- The methods followed by her to review these ideas the researcher has already followed the content analyze in order to reach the exact scientific results.