الهوامش التسويقية للأرز المباع في محلات التجزئة في محافظتي دمشق و ريفها من سورية

الملخص EN

The aim of the research work was to determine the marketing margins of sold rice from retailers in Damascus and its Countryside, by using random cluster sample with 622 observations.

The data was analyzed with the descriptive statistics analysis method and inferential statistics.

The results showed that the sold of packed short and tall rice decreased its general marketing margin in about (2.10, 1.39 S.P / Kg respectively), compared with its sold in dogma form at significance level 1 %.The results showed that the general marketing margin was increasing for the varieties which were sold in a low quantities in minimarkets.

While it was decreasing for the varieties which were sold in a high quantities.

That is because the consumer demand of the first varieties decreased and increased for the second varieties, so the rice which will be produced in Syria must be in a high quality, equals or better than the imported varieties.