الاستهلاك المظهري تبعا لمجالاته و عوامله : بحث ميداني في مدينة الموصل

الملخص EN

This research tackles the subject of conspicuous consumption which is the image of the modern society with regard to the extension of its range and predominance over the subject interests.

The aims of the research are summarized as follows : The acquaintance to the conspicuous consumption according to each field and explaining its each nature according to each factor.

The acquaintance to the most prominent factors which head persons to conspicuous consumption.

The researcher adopted the method of the social surrey through the device of the sample.

The sample consisted of 200 subjects from Mosul City.

QuestioneeringK observationK and interviewing were used away of collecting data and information about the subject of the research.

The results of the research showed that the multiplicity of the fields of conspicuous consumption do not unify its nature; each field has its specific category.

The form of conspicuous consumptions in the fields of banquets and desire differs from that of the fields of feasts and presents in distinctive orders.

As for the most prominent factors which lead persons to conspicuous consumptionK it was the social factor.

It was shown that conspicuous consumption differs according to the change of the factors affecting it.

The form of conspicuous consumption differs from its nature in to the security factor.