معوقات تسويق المنتجات غير النفطية في الأسواق الخارجية : دراسة تطبيقية على الشركات المصدرة في المملكة العربية السعودية

الملخص EN

Export is considered as one of the most important activities which all firms need to practice it to enter the global markets and face International market entry barriers.

From literature review the study found 25 marketing obstacles facing firms engaging in international marketing activities.

From these 25 market entry barriers found in the literature only 13 barriers become as significant export barriers encountered by the Saudi firms.

These export barriers different in its nature and importance when examined among different type of the Saudi firms.