مستوى التوجه السوقي : دراسة تحليلية للشركات المساهمة العامة في الأردن

الملخص EN

The purpose of the study is to determine the variance in market orientation between the Jordanian publicly-held corporations according to their organizational characterestics (Eperience, size, type and ROI), and according to the marketing managers' characterestics employed in them (age, eperience, type and level of education).

Data were gathered from two resources: questionnaire, and the Jordanian Share Holding Companies Guide for 1995.

Chi-Square technique is used in the analysis.

Findings of the study emphasized the following: 1.

There are significant differences between the Jordanian corporations' market orientation on the basis of type, experience, and performace.

2.

There are significant differences between the Jordanian corporations' market orientation on the basis of experience, type and level of education of the marketing managers employed in them.

In accordance with these findings the following recommendations can be made: 1.

Emphasizing market orientation philosophy in corporations' policies and strategies, especially in service and insurance sectors.

2.

Employing marketing managers who are expert, highly educated and specialized in marketing and business administration.