التخطيط الاستراتيجي في الجامعات السعودية و دوره في تحسين الأداء الوظيفي كما يتصوره القادة الأكاديميون و الإداريون

الملخص EN

The purpose of the present study was to identify the strategic planning in the Saudi universities and its role in the improving job performance as perceived by both administrative and academic leaders.

Population consisted of (436) educational leaders out of which a representative sample of 100 participants in the positions of Dean, Deputy Dean and Departmental Chair was selected using the arbitrary random method from private and public Saudi universities during the academic year (2013/2014).

To achieve the study goals, a 68-item questionnaire was designed covering six areas: role of the university's intellectual system, role of social communication skills and human relations, role of training and improving professional competencies, role of university in local community service, supporting creativity and innovation, and employing information technology & communications.

The researchers used the statistical treatments including means, standard deviations, T-test for independent samples, ANOVA, and Sheffe test for post hoc comparisons.

Results showed statistically significant differences in the area "role of social communication skills and human relations" attributed to gender in favor of females.

Similarly, there were statistically significant differences on the first, second and fourth areas in favor of bachelor's degree holders; whereas no statistically significant differences were found attributed to number of experience years; but statistically significant differences were reported attributed to position in favor of position of "Dean".

The authors recommend comprehensive development of the Higher Education Institutions (HEI's) with focus on the total quality management (TQM) requirements and continual improvement of structures and mechanisms.