Horizontally Differentiated Store Brands : Production Outsourcing to National Brand Manufacturers
المؤلفون المشاركون
Shindo, Shun
Matsubayashi, Nobuo
المصدر
Journal of Applied Mathematics
العدد
المجلد 2014، العدد 2014 (31 ديسمبر/كانون الأول 2014)، ص ص. 1-14، 14ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2014-05-15
دولة النشر
مصر
عدد الصفحات
14
التخصصات الرئيسية
الملخص EN
We study a retailer's strategic decision with regard to outsourcing the production of such types of store brands (SBs) to national brand (NB) manufacturers.
The wholesale price of NB is assumed to be set by the manufacturer, while that of the SB is assumed to be set by the retailer.
When a retailer outsources SB production to an NB manufacturer, the NB manufacturer might suffer from cannibalization due to offering both the SB and the NB, implying that a strategic interaction between the retailer and manufacturer is an important issue.
Based on this motivation, we mainly focus on the strategy of a dominant retailer in such a situation and investigate it with a game-theoretic approach.
We show that the optimal strategy for the SB retailer sensitively depends on the degree of differentiation between the SB and the NB.
In particular, if both products are less differentiated, the retailer benefits from offering only the SB, and, in this case, the retailer should offer its wholesale price, after the manufacturer sets the NB wholesale price.
Furthermore, it is shown that the optimal strategies of the retailer are socially efficient, if and only if the SB and the NB are sufficiently differentiated.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Shindo, Shun& Matsubayashi, Nobuo. 2014. Horizontally Differentiated Store Brands : Production Outsourcing to National Brand Manufacturers. Journal of Applied Mathematics،Vol. 2014, no. 2014, pp.1-14.
https://search.emarefa.net/detail/BIM-510663
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Shindo, Shun& Matsubayashi, Nobuo. Horizontally Differentiated Store Brands : Production Outsourcing to National Brand Manufacturers. Journal of Applied Mathematics No. 2014 (2014), pp.1-14.
https://search.emarefa.net/detail/BIM-510663
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Shindo, Shun& Matsubayashi, Nobuo. Horizontally Differentiated Store Brands : Production Outsourcing to National Brand Manufacturers. Journal of Applied Mathematics. 2014. Vol. 2014, no. 2014, pp.1-14.
https://search.emarefa.net/detail/BIM-510663
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-510663
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر