أنواع المعلومات التصديرية و أهميتها من وجهة نظر الشركات الأردنية المصدرة

الملخص EN

This study aimed at identifying export information types used by Jordanian exporting companies and determine its importance from these companies’ perspective.

To achieve this objective, the hypotheses were formulated and tested by using several statistical methods such as factor analysis and descriptive statistics.

The survey comprised the Jordanian companies that fall within qualified industrial zone (444 companies) ; the response rate was 44 % (197 companies).

The results of the factor analysis indicated that there are five types of information used by the Jordanian exporting companies which are market information, political information, legal information, economic information, and cultural information.

The results of the analysis also showed that the market information was ranked first in terms of importance, followed by political information, legal information, economic information, and cultural information, respectively.

The results also showed that there are no differences between the Jordanian exporting companies in terms of the types of information used based on company characteristics.

The study provided a number of recommendations related to improving the usage level of export information by Jordanian exporting companies.