أثر رأس المال البشري في الاستراتيجية التنافسية للمشاريع الصغيرة و المتوسطة

الملخص EN

This research aims at recognizing the impact of the Human Capital in competitive Strategy.

The study population consisted of small and medium enterprises operating in the service sector in the Jordanian capital (Amman), a random sample of (384) enterprise owners were chosen, (202) questionnaires were returned, of which (19) questionnaires were excluded due to their invalidity.

The total valid questionnaires for analysis were (183).

To test the hypotheses of the study data were analyzed using descriptive analysis and simple regression techniques.

The study concluded that the Human Capital affects the Competitive Strategy in small and medium Enterprises (SMES).

In addition the results indicated that there were no differences of the impact of human capital in competitive strategy, attributable to the size of the enterprises.