تكنولوجيا معلومات الإعلان و أثرها على ولاء المستهلك للمنتج

الملخص EN

The aim of the study to see the impact of IT on customer loyalty, and to see the impact of advertising design on customer loyalty for the product and the deference between advertising and personal buying in effecting customer loyalty.

The results were the IT impacts customer loyalty and proceeding the advertising message ,also the personal buying affecting customer loyalty The study suggested that companies should invest in IT as a tool for advertising to the product, and raising the level of quality to get more revenues and to preserve the current customers, and to hear from them and solve their problems, with supporting them with alternatives.