تشخيص مدى توافر أبعاد المعرفة التسويقية الشاملة في المنظمات الخدمية : دراسة استطلاعية لآراء عينة من مديري المصارف التجارية في مدينة دهوك

الملخص EN

The study take up the marketing knowledge and, the dimension of holistic marketing knowledge, and aimed to diagnose the availability of holistic marketing dimension of knowledge in service organization were selected commercial banks in Duhok samples to study for aside field where the sample included (04 ) managers and head of the department for (9) of the Duhok city banks.

The researcher depended on the questionnaire from after making sure of the sincerity and stability as main instrument to collect data field side.

This data was transmitting using distribution repeatability and percentages mathematical circles, standard deviation.

The researcher reached asset of conclusion and recommendation which resulted in problem of study.