أثر الإنترنت في تفعيل التسويق المباشر بين منظمات الأعمال : دراسة استطلاعية على عدد من المؤسسات الاقتصادية الجزائرية

الملخص EN

This research aims to identify the impact that the Internet has played in the process of direct marketing among business organizations.

The application study on a sample class of Algerian economic institutions amounted to 129 companies.

The study concluded that the most important reasons for companies to use the Internet are related to online, as well as workers quickly and easily.

The study pointed out the reasons behind the reluctance of these companies from building sites on the Internet.

The study also indicated the dimensions of the role of Internet in the marketing mix, and ended the study to describe the most important obstacles to the use of Internet companies.

Keywords: Internet, direct marketing, information technology, marketing mix, electronic commerce