Measuring the efficiency of government’s anti-corruption campaign’s among Moroccan students
مقدم أطروحة جامعية
مشرف أطروحة جامعية
الجامعة
جامعة الأخوين
الكلية
كلية إدارة الأعمال
دولة الجامعة
المغرب
الدرجة العلمية
ماجستير
تاريخ الدرجة العلمية
2013
الملخص الإنجليزي
Based on the ordered logistic regression, the analyses of four models were developed to inspect the impact of the anti-corruption campaign among students.
The first model will investigate between attitude toward corruption and campaign attributes (awareness and credibility).
The following model investigated the relationship between the intention to change and the campaign attributes (awareness and credibility).
The third regression analysis studied the intention to change and the campaign attributes (blocking factors and attitude toward corruption).
Finally, the last model examined the relationship between the intention to change and social demographic factors.
At last, our finding enabled us to assess the overall efficiency of the anti-corruption campaign in Morocco.
Our results show that implementing a social marketing strategy was highly effective in sense that the anti-corruption campaign had a significant impact on students.
Indeed, the anti-corruption campaign resulted in a significant attitude change of Moroccan students toward corruption.
Students who understood and recalled the campaign were found to have a lower attitude score toward corruption than the others.
Hence, this social campaign increased awareness among students, which led to lessen their intention to engage in corruption.
Adding to that, blocking factors and social demographic variables have also contributed in the intention to change behavior
التخصصات الرئيسية
الموضوعات
عدد الصفحات
71
قائمة المحتويات
Table of contents.
Abstract.
[Chapter One] : Introduction and background.
[Chapter Two] : Objective of the study.
[Chapter Three] : Hypothesis development.
[Chapter Four] : Research methodology.
[Chapter Five] : Data analysis method.
[Chapter Six] : Research results.
[Chapter Seven] : Discussion of the findings and conclusion.
References.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Ashur, Nawfal. (2013). Measuring the efficiency of government’s anti-corruption campaign’s among Moroccan students. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-624772
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Ashur, Nawfal. Measuring the efficiency of government’s anti-corruption campaign’s among Moroccan students. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (2013).
https://search.emarefa.net/detail/BIM-624772
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Ashur, Nawfal. (2013). Measuring the efficiency of government’s anti-corruption campaign’s among Moroccan students. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-624772
لغة النص
الإنجليزية
نوع البيانات
رسائل جامعية
رقم السجل
BIM-624772
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر