العوامل المؤثرة في استخدام الإنترنت في شراء تذاكر السفر

الملخص EN

The main aim of the study was to identify factors affecting using the Internet as a means to purchase airline tickets.

As well as to provide recommendations for companies to increase their interest in the factors that affect the purchase of airline tickets, which in turn will increase the proportion of tickets purchase via the internet, and its reflection on reducing costs in these firms.

A survey was carried out amongst the Royal Jordanian passengers.

Questionnaires were distributed to 450 passengers, but only 358 (79%) of those were valid for the analysis.

The study found that there is a benefit of using the internet, the effect of the characteristics of the web, the risks associated with using the internet, and the search for information on buying airline tickets.

The study found no effect for having internet skills when buying airline tickets.

The study also revealed the benefit of using internet, and the characteristics of the web, which have the largest effect in using the internet to buy airline tickets, while the perceived risk, and information search, have a little influence on the decision to purchase airline tickets.