النشر الصحفي لإدارات العلاقات العامة في شركات الاتصالات السعودية : دراسة تحليلية للتغطية الصحفية في الصحف اليومية

الملخص EN

The study aimed at identifying the press publishing of Public Relations Departments in telecom companies operating in Saudi Arabia; and practice models for communication of public relations departments in press publication.

In addition to editing models utilized in press publication.

The study depended on the quantitative methodology in content analysis of what is published in Saudi daily newspapers about public relations in telecom companies operating in Saudi Arabia.

The study has been applied on Altarmeez paper on a sample for full year (2012).

The sample has been selected as per the industrial week, from January through December.

The researcher selected a sample from the most widespread daily papers in Saudi Arabia.

The sample included (144) papers.

The study concluded to confirm the use of models in the four models of practice of public relations communication introduced by the four Grong, with an emphasis on harmonious two-way communication model, applied in the Saudi environment, especially in private institutions with a profit objective.