توظيف الوسائط المتعددة في إنتاج الرسالة الإعلامية : دراسة حالة على عينة من المؤسسات الإعلامية

الملخص EN

This study aimed to know the importance of training in raising of multimedia Competencies for workers in Sudan.

The study identified the problem in the main question: what is the importance of training in raising multimedia competency for Communication specialist in Sudan? And it was answered using descriptive and analytical approach.

To achieve the objectives of the study, the researcher used the questionnaire and interview, on a sample of 300 participants of workers in the Sudanese media in Khartoum and used SPSS program.

Results revealed the importance of training in raising multimedia competencies for communication specialist and significant deficiencies in the training.

The researcher recommends several recommendations including the establishment of Online media Training Center.

He also suggests future research including study trends of faculty in the colleges of communication and media about the use of multimedia as training tool.