أثر جمالية تصميم المواقع الإلكترونية التسويقية على زيادة حجم المبيعات : دراسة على موقع شركة كليك جرافكس

الملخص EN

The study is aimed at gauging the impact of esthetics of designing promotional websites on the World Wide Web as well as its contribution to projection and enhancement of the esthetic and artistic values.

The study also targets identification of the upshot of promotional websites on boosting sales through the study of the inception and development of Graphic Click’s website and how far that website has managed to achieve its functional and esthetic purpose as well as probing the factors related to the quality of the design and recognizing the methods and techniques drawn out of promotional websites in the fields of artistic and esthetic innovation.

The research will apply the questionnaire as a major tool for data and information collection while the population of the study will comprise website designers and clients in Sudan where a sample was selected arbitrarily out of the population of the study.

The study has reached the conclusion that the design and quality of promotional websites attract beneficiaries to visit the site and thereby realizing the promotional objective of those sites.

It has also arrived at the conclusion that websites have played an instrumental role in the enhancement of their artistic, esthetic and functional value via the plurality, distinctive nature and methods they have applied.