تشخيص مزايا و معوقات التسويق الوردي : دراسة لآراء عينة من العاملين في سوق مدينة ئاكرى

الملخص EN

The study has targeted to determine the reality of the Pink Marketing in Akre City focusing on the advantages of the Pink Marketing and the critical obstacles that prevent decreasing the level of Pink Marketing in Akre City.

The research depended on a questionnaire contains (30) parts in order to evaluate the advantages and obstacles relying on the Liker scale evaluation.

: The mechanism of this study is to achieve its goals.

Two assumptions were used and then found out that on one hand, there were significant differences statistically between the views of the respondents regarding the advantages of Pink Marketing due to individual characteristics.

On the other hand, there were statistically significant between the views of the respondents regarding the obstacles of the Pink Marketing.

The questionnaire forms were distributed to individuals such as (women, women’s custodian and shopkeepers) in Akre city.

The study chose a random sample contains (400) forms, among them, (314) are valid for the analysis.

It means that the response rate was (78.5%).

The study used statistical methods for data processing, analysis, and access to the results relying on a program called SPSS.

The study reached the following results: 1.

Results of analysis of variance shows that there is no differences for respondents’ answers about pink marketing advantages via depending on personal factors (age, sex, academic achievement, the nature of work), which means that this result does not approve the first main hypothesis 2.

It is obvious from the results of analysis of variance that there were no statistically significant differences for respondents answers about the pink marketing obstacles (combined) depending on various personal factors such as (age, sex, academic achievement, the nature of work), this result does not prove the hypothesis second major Finally- the study has concluded a set of recommendations that have been taken in the light of the results of the study, including: 1- The awareness of the community in Akre that women's work in the shops is not incompatible with the tribal affiliation and also it doesn't negatively affect her social status through conducting seminars and social meetings.

2- The study recommends that the concerned government authorities in Akre is to create a center for employment to take over and receive job applications from researchers and the pursuit of employed in private projects in Akre