العوامل المؤثرة على تعامل المستهلكين مع أنشطة التجارة الإلكترونية : دراسة ميدانية

الملخص EN

This study focuses on the factors affecting consumers' deal with electronic commerce activities in order to identify the extent of consumer awareness of e-commerce activities and characteristics and what are the attractions factors to deal with these activities and consumer fears of dealing with it.

This study was based on four dimensions and each one is related to one of the study hypotheses and includes a set of questions through which the study hypotheses are tested to reach the goal of this study .

for collecting data , a questioner has been designed which contain (26) Question distributed on study axes and hypotheses and has distributed in Amman and AL-Zarqaa cities and (255) obtained form were suitable for statistical analysis.

through statistical processing of the data the results is the rejection of all four null hypotheses and acceptance of the alternative ones, that indicates the sample were aware of e- commerce activities and features and find that there are attraction to deal with these activities but they have a number of concerns in dealing with these activities.