وجه فيسبوك المؤسساتي من خلال نظرية الثقافة التنظيمية

الملخص EN

Applying organizational cultural theory which presumes that the organization is a collection of values, traditions, rituals, and culture and these artifacts are used in order to decipher the implicit logics, metaphors, similes, allegories, and present tenets.

The study of face book is qualitatively constructed to content analyze statements published on Facebook walls to scheme habitual usage and interaction through Facebook and dispose its language, symbols and rituals through the prognosis of semiotic standards that categories the meaning into four components, the logical, the emotional, the energetic, and the final interpretant.