واقع استراتيجية التسويق الرياضي في الأردن من وجهة نظر إداري الاتحادات و الأندية الرياضية

الملخص EN

This study aim to identify the reality of sports marketing strategy in Jordan.

We have conducted our study on (250) Administrative sport federations and sports clubs as experts in the field in the field of sports.

The study sample was selected according to the deliberate way, so that it was representative to all categories of study population according to the variables of functional status, educational qualification.

And experience in administrative work.

We have used (SPSS) in data processing, our results showed the presence of marketing strategy in the filed of "Methods (Marketing)" evaluated of high degree, and then came in the second rank "Marketing and advertising rights of publicity" and assessed as degree of medium, followed by the field of "goals" that assessed as the degree of medium, and finally the field of "Players marketing" with lowdegree evaluation, and the whole extent of the tool evaluated medium.

Respondent Opinions about the reality of sports marketing strategy in Jordan was varied in whole associations and according to the variable of work in sports association for the benefit of working in federation and clubs.