أثر الإدارة الاستراتيجية على تسويق المنتجات الصناعية الثقيلة في السودان : دراسة حالة شركة جياد لصناعة السيارات و الشاحنات المحدودة

الملخص EN

This study aimed to investigate the effect of strategic management on marketing of heavy industrial products in Sudan (Case Study Giad auto and truck Co., Ltd.), Through the study of the effect of the application of the concept of strategic management in marketing operations, in particular, and other administrative generally in the company and clarify the relationship between strategic management and the marketing and pricing, promotion and distribution and product development, identifying the existence of the effect it or not.

The study also used the statistical analysis method by utilizing the Statistical Package for the Social Sciences program to analyze the data and test the research hypotheses, and value of the compatibility factor (s t) to clarify the relationship between the variables of the study.

The study found the presence validate hypotheses of the study and the presence of a statistically significant relationship between the independent variable and the dependent variables were determined by chi-square (x2) and the value of the coefficient of compatibility (s t).

The study also recommended the development of a long-term strategic plans for the company.

And the need for attention to the involvement of employees in various levels of management in the development of these strategies