فاعلية التسويق الإلكتروني في علاج الركود الاقتصادي

الملخص EN

This research investigated the effectiveness of e-marketing in economic recession treatment.

The overall objective of the study was to assess the role of e-marketing as non-conventional strategy aims to increase the aggregate demand for economic recession treatment.

Both secondary and primary data were collected and used in this study.

The former were obtained from the relevant sources, while the latter were collected through a survey of shopping goods (Kitchen machines and clothes) supplied by marketing professionals at the Souq.com website as a case study, in the Kingdom of Saudi Arabia (Jeddah and Riyadh areas).

The study appears the role of e-marketing as a mean that developed and adopted by many producers to motivate the aggregate demand through supplying the customer’s needs at one place and providing the goods specification at once.

It is believed that such strategy saves the customer efforts and time, and money (provides goods as reasonable cost).

It is also encourage and facilitates the customer’s decisions, increase purchasing process pushing the customer demand forward.

The study findings reveal that e-marketing is an effective strategy for economic recession treatment.

It was succeeded to increase the aggregate demand for the shopping goods supplied through the Souq.com website, in the study area.

It is also indicated that the Souq.com website, in the Kingdom of Saudi Arabia uses integrated marketing strategies to meet the customer’s needs.

The study recommended the need for development of more e-marketing relevant and creative strategies to meet customers’ needs.

It is also recommended that the Souq.com website expand its activities cover all the Kingdom of Saudi Arabia areas.