الجودة المدركة للتسوق الإلكتروني و تأثيرها في النية السلوكية المستمرة : دراسة ميدانية بإحدى المحافظات المصرية

الملخص EN

The present study addressed the perceived quality of e-shopping and continuing behavioral intention of this shopping in one of the Egyptian governorates about trying to reach the framework illustrates (as much as possible) the dimensions of perceived quality of e-shopping, and the stages of behavioral intention to adopt eshopping, In addition to addressing the impact of the dimensions of perceived quality of e-shopping in the intention behavioral, Attitude for this shopping and identify the most important dimensions of the most influential, as well as to study the effect of the Attitude of e-shopping in the intention behavioral e-shopping, and knowledge of the intermediary role played by the Attitude of e-shopping in the effect of perceived quality on behavioral intention to e-shopping, and the study was conducted on a sample of 384 single of netizens, And the study found the results of the most important first that 63% of the total respondents who e-shopped, secondly agreement sample on the dimensions of perceived quality with the exception of post-consumer properties, in addition to agreeing on the stages of faith behavioral ongoing, thirdly the presence of significant effect of the dimensions of perceived quality e-shopping at stages of behavioral intention, the Attitude for this shopping, and the presence of significant effect of the trend of e-shopping in behavioral intention to e-shopping, and finally having a role of mediator for the Attitude of e-shopping in relation to the impact perceived quality of continuing behavioral intention of e-shopping