تشخيص واقع التسويق و المبيعات الرشيق في المنظمات الإنتاجية : دراسة حالة في شركة كوكا كولا المحدودة-أربيل

الملخص EN

This study aims to measure the adoption of dimensions of Lean marketing and Sales by the industrial organizations; to achieve this goal, the researcherschoose Coca Cola limited company – Erbil to be a sample of this study.

Regarding to the procedure of collecting data, the researchers use check list to be the main tool of collecting data.

The studyproduces set of findings, from these findings, the lean marketing and sales are adopted in the Coca Cola limited company – Erbil.

The study is presented a set of proposals that are most important the Coca Cola limited company – Erbil must depend on lean marketing and sales with their main dimensions in the area of its business to improve it marketing performance, and eliminate the waste in the marketing processes