دور الابتكار التسويقي في تطور أداء المؤسسة الاقتصادية : دراسة حالة شركة اتصالات الجزائر مديرية مستغانم

الملخص EN

Companies look for a place which have a high top and hope to be the first and able to face the competition and achieve better results, and sure that the companies are able to innovate where there are several intervation for innovation and the marketing innovation is one of the most important field of innovation.

The results that we are obtained is the Algeria telecom is determined to maintain the leader place in the market services and the telecommunication networks by following this methods: the developments of news services of customers, upgrading infrastructure network, ensure the quality of services and to improve the productivity, to keep pace with technology and keep abreast of developments and have the advantage of the marketing strategy.

Where we use the internet and its web site in the exercise of its marketing activities to earn as much as possible from customers and retain and strengthen competitiveness.

And this leads to evolution and improve the performance of the companies.