التسويق السياسي و إشكالية الابتكار في تسويق النظام الانتخابي في الجزائر : حالة الانتخابات التشريعية في الجزائر

الملخص EN

One cannot understand politics without understanding the marketing of ideas and mass communication; and conversely, one cannot understand the marketing of ideas and Mass Communication by making abstraction of politics.

Politics is based on intellectual marketing; and so, politicians are always keen to control routes of influence which are alike those of commercialization.

Therefore, it becomes necessary for any party or political figure or government or organization to market its ideas in order to achieve its strategic objectives, and the failure and the inability of any may lead them to exit the political arena and, thus, the continuity or the survival of the political products depend upon their prowess that enables them to market their ideas to the electorate on the basis of their will.This can only be done through the emergence of the political personality making, which becomes a real channel for the transfer of those ideas to all the parties that deal with it, using techniques and methods of commercialization.

And the political candidate for any position in any country is a commodity like any other produced commodity that should be promoted to achieve its goals.