صورة الرجل و المرأة في الدراما التلفازية الكويتية

الملخص EN

Television drama series have a vast audience base that regularly watch, and are attracted to the ongoing social issues raised that may reflect their own lives.

Kuwaiti drama in particular is widespread in the region via the satellite channels, both private and government/public stations.

These Kuwaiti drama series cover a vast array of female and male character archetypes both representing positive and negatives images, and in turn positive and negative social values and morals.

This research is a study of female and male images being displayed in Kuwaiti drama series on Kuwait Channel One.

Using content analysis, 18 Kuwaiti television series were examined during the time in which they were aired from December 31, 2009 to January 1, 2001.

A total of 126 characters were looked at, in which 74 (59%) were male, and 52 (41%) were female.

Analyzing with SPSS, the researcher was able to categorize the kinds of roles the characters held, and their educational, social, and economical levels.

Other variables examined were the kinds of profes¬sions and careers the characters held, their living quarters and environments, their relationship with others, and the overall positive and negative values they were portraying.

Results show that Kuwaiti drama series consistently portrayed female and male characters negatively in terms of education, marital status, economics, and the overall social image they displayed.

In addition, most characters held negative social and economical values.

The negative images and stereotypes of Kuwaiti female characters found in this research are consistent with previous similar research.

The research concludes with suitable recommendations.

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