تقويم أداء القائم بالاتصال في القنوات الفضائية الإمارتية : دراسة مقارنة بين اتجاهات الجمهور و الإعلاميات

الملخص EN

Research paper to be presented in the 19th Philadelphia International Conference; Women: Manifestations and Future Horizons – 28-30 October 2014.

Prepared by Dr.

Fawzia Abdulla Al Ali/ Sharjah University/ UAE This paper studies the views and indications of each of the TV Presenters and general female audience towards professional performance of Emirati satellite channels, aiming at understanding their views and evaluation of such performance, within the fast era of globalization and its cultural changes.

Results from the study showed that there are no significant differences between both TV Presenters and General Female Audience towards the Emirati Satellite channels abiding by certain behavioral principles.

However, there are significant differences towards the extent to which these channels support the Emirati (nationality).

There were also no significant differneces as to positive aspects of these channels, they differ as to ways of development of the channels.

Our study recommends running more researches and studies related to the influence of Satellite Channels on various groups of audiences, especially, general female audiences, as well as emphasize abiding by our community’s values and behavior, and being keen on having a professional media performance..

We also recommend running studies about the audience of specialized satellite channels and their directions.

And we also recommend setting policies regarding the performance/work of satellite channels.