دور عوامل البنى التحتية التكنولوجية في تحسين جودة الخدمات السياحية : دراسة ميدانية في عدد من المؤسسات السياحية في محافظة النجف الأشرف

الملخص EN

The purpose of the search to identify the role of some factors technological infrastructure (skill and experience, technology investment, technological competence) in improving the quality of tourist services (reliability, responsiveness, trust, empathy, tangibility) sought by the customer (tourists) domestic and international tourist organizations were selected in the governorate of Najaf as a society to look to importance in tourism, With the shrine of Imam Ali (as), and a number of shrines and religious shrines, the research seeks to test the effect and impact of relationships between these variables, using the Pearson correlation coefficient, coefficient of simple linear regression and multiple Use test (F) through the statistical package for social science (SPSS V.02), providing a model that can contribute to improving the quality of tourist service desired, The questionnaire was used as a major source of data collection, distributed (59) identify and retrieve (87) identification is correct, or retrieval (708), and included four research axes ensure the first scientific methodology, and Specialty The second conceptual framework, and the third ensures presentation and analysis of results, then came the fourth axis introduces a set of conclusions and recommendations.