قياس الكفاءة التسويقية و الهامش التسويقي لبعض محاصيل الخضر في محافظة النجف بالعراق

الملخص EN

The Marketing system in Iraq has multiple brokers, and high marketing margins that conceded one of highest margins of other foods groups.

The research aims to study the marketing activity of five vegetables crops (tomatoes, cucumbers, eggplant, and green peppers) in Najaf province, Republic of Iraq, through the following objectives: Study the price relationships of that five vegetables crops and the price impact of each other, and learn about marketing margins during the various stages of marketing from farms to the final consumer, and to identify the net returns for each of farmers, wholesaler, and retailer, of the weight unit1 It's been used preliminary data from sources through field research and personal interview in which they identify some of the farmers, wholesalers, retailers, agents and middlemen, who answer the questionnaire in the study area.

It was used statistical data analysis, application of some statistical methods, economic indicators of marketing efficiency standards of those crops1 The result showed that the marketing efficiency of some vegetable crops in the province of Najaf, Republic of Iraq during the study period was; 31.7% of tomatoes, 27.3% of cucumbers, 31.1% of eggplant, and 34.6% of green pepper.

These data showed that the marketing efficiency of that crops was convergent but low due to higher of marketing margins and profits of middlemen, which led to decrease the marketing efficiency of that crops، The study recommended: Increase marketing efficiency of crops through increasing performance of marketing functions and services, applying modern methods of marketing, established by cooperative markets to allow consumer gets agricultural products with affordable prices, and need to making more studies to measure the marketing margin and its terms between farms and wholesale prices.