موازنة الإنتاج و الترويج للعرض المسرحي العراقي

الملخص EN

the theatrical production as a form of economic activity involves a cost, profit and loss account, as well as preparation of work requirement ( the material and human, administrative and technical) would need a feasibility study based on the fundamental base for evaluation, namely a suitable budget, a promotion process and marketing.

So the researcher divided his research into four chapters.

Chapter one discussed the(methodological framework), which included the research problem and need for it, the importance, research objectives, limits and terms definitions.

Chapter two (theoretical framework) included three sections.

the first discussed is the production process and the stages of the evolution of the theatrical production, The second discussed is the study of theatrical production mechanisms, the third discussed is production plan, Chapter three (research procedures) included the research community, the methodology of research, research tools and analysis of the sample.

Chapter four gave the resultsAdoption of the display on the interactive between supply and receiver will make the audience part of the free him publicity, and the most important conclusions is the choice of works of art leadership elements in the production and planning and promotion must be done on the basis of experience and competence, creativity, and recommendations and proposals such as the study of innovative means of modern Declaration theater.